Store Promotion

 

Event: John Lewis Fashion Week Promotion

Where: John Lewis Store, Newcastle upon Tyne

What did we provide: 'Come Alive' models

Newcastle had its first Fashion Week in May 2011.  So John Lewis approached us to come up with ideas on how they could promote the week, their clothes, the store and make it current and interesting.

So, inconjunction with the Store, came up with the 'Come Alive' models.  The six ladies were dressed in fashions and accessories from the store and positioned on static model platforms.  They remained frozen then as shoppers approached they slowly moved, and at specific times broke into full dance routines.

You can imagine the shock and surprise of the public.