Product Launch and Promotion

 

Event: Launch of 'The Key' travel card for Go North East 

We were hired by Admiral PR to provide dance and entertainment for an attention seeking product launch.  

Where: Bus Interchanges in Newcastle, Sunderland and Gateshead

What we provided:  We staged 'Flashmob' dance routines at each of the North East travel hubs. 

Along with local company Sing Live our dancers jumped into surprise action in front on unsuspecting commuters.  The retro song 'Ive got the Key' added to the buzz of the promotion and certainly gained everyone's attention.

The performances were extremely visual with the dancers revealving branded t-shirts from underneath their everyday clothes and of course the routine was big, bold and modern.

The dancers also posed for photographs for the 'tipped' off media.